Archiv der Kategorie: Change management

Here you find all about change management.

When in Rome, do as the Romans

The easiest way to approach people is via their culture – language, life style and experiences. Who would start in Italy a lecture in such a way: „Bonsoir Mesdames et Messieurs. Je suis enchanté que… “. Of course except, it is a Frenchman, who is giving a French lesson. Even then, it would be smart to start the course at least in Italian.

InRomeasRomans

It will be clear to most people that it is proficient to consider the local conditions in a presentation. Nevertheless, many miss the opportunity to be better understood and eventually accepted by the audience.

This means that you have to recognize the traits of the audience besides the actual contents. With the self-image, these characteristics are well documented comprehensively. They are derived from looking at the visible elements of the target group. This includes the context, the actions and the capabilities. Based on the invisible elements, you can induce through personal observation or the look at the publications. The convictions, the recognizable roles and the fundamental solidarity with certain cultural systems are the result.

Imagine you would like to show a new product to your production area. You present the desired customers, the sales concept and the competitors. You explain the innovative technology and the successful design. However, you say nothing about the new requirements for the production, the manufacturing cells, the organization and the desired numbers of items. All information is important. In this context, it is more important to put the emphasis on the manufacturing aspects.

With this simple example, you can see that presentations should always be accomplished by bearing the target group in mind. If you are in manufacturing, do as the manufacturers. Otherwise, it can be expected that the actual message will not reach the target group and, in the worst case, will end up in resistance.

Bottom line: Specify before any informing the characteristics of the target group, with more or less details depending on the importance. Accordingly, the messages have to be aligned to the target group. An appropriate structure is provided by the self-image.

Videos:

The self-image in a nutshell: https://youtu.be/MvoCq2dONUI

Potential application areas: http://ow.ly/wdjWO

Change requires the right level of suffering

Amazing changes happen in nature, the so-called metamorphosis. In the course of this, creatures turn naturally from one status in a different one. In companies, the management takes care of these kinds of transformation. What triggers these kinds of changes?

Metamorphosis

A tadpole is changing into a frog. A caterpillar is changing into a butterfly. The environment defines the trigger and the duration of these mutations. Thus stimulates the lack of oxygen in caterpillar hormones that triggers the skinning.

Shortages also cause changes in an enterprise. As soon as the respective level of suffering is reached, reshaping is possible. The driver of change create ‘pain’ in the areas of

  • Technology
  • Culture
  • Organization
  • Economy.

These exogenous influences create the need for change and are not controlled by the company. It can only react to it. The disturbance that the driver of change effect, reach the staff sooner or later. On this basis, the readiness of the involved people to change increases and allows the far-reaching redesign of self-image, business model or strategy (click here for more). All it takes now is a smart guidance of the change and metamorphosis happens.

Bottom-Line: Initiatives of change are lacking momentum, understanding and readiness of the people without the right level of suffering.