Archiv der Kategorie: Communication

Communication consists of perception, thought models and communication behavior.

An additional puzzle piece for better understanding

The path to the completed presentation does not begin with the scheduling or the elaboration of a topic or the preparation of the documents. The beginning lies hidden in a time when the interest in a subject area evolved. Eventually the lecture takes place in front of an interested audience. The contents are tailored to the occasion, formulated, visualized and equipped with suspense. The posture, facial expressions and gestures as well as the tone of voice during a lecture underline the relationship of the speakers to their presentation. And between the lines you will find the speaker’s intentions, regardless of the topic – an additional puzzle piece for a better understanding.

Even if this part of a lecture is often covered by the show and the contents, the audience unconsciously perceives these aspects. Presenters should be aware of what they intend to do in advance, to package their facts appropriately. By consciously observing this space in between, the audience is offered more clarity regarding the intentions of the lecture. Thanks to John Searle, there are five generalized speech acts that reveal the expectations of the speaker.

  • Statement – Saying, how it is
    The main purpose of describing facts is to inform the public. For this purpose, statements are formulated, which consist of numbers, data and facts, explanations and conclusions as well as arguments for or against a point of view. The view goes back to the past or describes a current situation or predicts future developments. You can confirm, correct or deny assertions.
    Saying, as it is, conveys circumstances from the speaker’s point of view to the audience.
    Examples: argue, assert, communicate, conclude, correct, deny, determine, disprove, inform, predict, report
  • Solicitation – Saying, what to do
    Presentations can be used to motivate the audience to act. A wide range of (in)direct impulses is available for this purpose. They range from the allusion, the recommendation and request to the command. Restrained speakers will make subtle hints. A piece of advice offers meaningful outcomes that someone only has to take and realize. In order to make its wish clearer, the listener’s insight can be appealed to or even asked for support. The next step is to clearly delegate or commission certain individuals.
    Saying, what to do, indicates the tasks to be completed.
    Examples: admonish, advise, allow, ask, call, command, demand, forbid, invite, order, persuade, plead, request, suggest, threaten
  • Commitment – Saying, what you’re doing
    A powerful propulsion convey messages that show what you are willing to do. These commitments are later observed by the audience, in order to check the speaker’s credibility against his future acts. Promises can be assurances or threats.
    Saying, what you’re doing, and adhering to it, is a powerful tool for directing large groups.
    Examples: agree, announce, assure, bet, commit, confirm, ensure, guarantee, insure, offer, pledge, promise, serve, swear, vow
  • Psychic condition – Saying, how you are doing
    The expression of one’s own feelings offers the opportunity to make emotional contact with the audience. These messages are less processed by the audience with reason than with the sixth sense. The whole range of emotions can be found here: from sad to happy, from disappointed to satisfied, from angry to joyful. The content can discredit or praise someone. You can complain about facts or being thankful for them. That way it is possible to communicate your state or to apologize for something.
    Saying, how one is doing, has a subliminal effect and, in a positive case, promotes cohesion.
    Examples: apologize, approve, blaspheme, cheer, compromise, condone, congratulate, defame, express condolence, glorify, greet, lament, mock, praise, scold, thank
  • Declaration – Saying, what is officially valid
    The announcement of formal messages determines, what is fixed from that moment. This may involve the proclamation of new rules or contracts, the dismantling or filling of a position or the release of a decision. It may refer to external or internal circumstances.
    Saying, what is officially valid, announces realities that are formally established.
    Examples: abdicate, appoint, baptize, cancel, dismiss, outlaw, pardon, release, resign, suspend, trust

Bottom line: In addition to contents and presentations, the intentions form an additional puzzle piece for interpreting circumstances – the intentions hidden in the messages. Just as in any description, Searle’s five speech acts are also included between the lines of each dialogue: statement, solicitation, commitment, psychic condition, and declaration. The speakers and the audience can use these patterns consciously for their own purpose. The lecturer ensures that his desired intentions become visible. The listeners use the conscious look at the wording for recognizing the intentions of the speaker on the basis of the verbs used. This provides all participants with an additional puzzle piece for a better understanding of expressions.

Color – the third gateway into the mind of the audience

Hint! This text only unfolds its full effect in color.

Colors are an indirect, personal world of experience. Depending on the light source and its wavelength, the surfaces reflects in unexpected colors. Blue light lets blue, red light red and yellow light lets yellow disappear. The unconscious processing of colors sometimes leads to surprising effects.

Experience the difference.

  • Read section 1 of the illustration aloud!
    The text can usually be read fluently.
  • Make a second attempt with section 2!
    Although the lyrics have the same length, something is different. If you have not noticed the difference, read the two sentences again and pay attention to the required time.
  • Finally read the words in section 3 aloud!

Since we process the perceived colors unconsciously in another area than the conscious thoughts, you may have noticed some irritations – e.g. a faltering reading flow.

The influence of color takes place constantly – in every reading, in every picture, in every film, so in every artifact. For this reason it makes sense to be aware of these effects. The following colors are basic colors, which do not result from mixing colors, as for example green results from mixing blue and yellow 😉
(Attention! The following counts for many, but not for all.)

  • Red
    Red is a high-energy color – in a positive and a negative sense. It attracts attention and stimulates. For many it is attractive, arouses desire and passion and is usually attributed to love. At the same time it stands for aggression, danger and the forbidden.
    Red is suitable, wherever interest should be awoken – as a hint or warning.
  • Yellow
    Yellow is a disturbing color – with positive and negative symbolic effects. On the one hand it strengthens an optimistic mood, promotes creativity and prepares pleasure. On the other hand it represents jealousy and envy, poison and gall. Traditionally, pariahs were marked with yellow signs, such as the Jewish star.
    Yellow is useful in a pleasant, life-affirming environment. In a not-so-positive context, it seems obtrusive.
  • Blue
    Blue is the most popular color in Germany, although it does not affect quite emotionally. Its objectivity creates trust, reliability and strength – business images are predominantly bluish. At the same time, blue creates distance through its cool insensibility.
    Blue is appropriate, when competence, reliability and calmness are to be conveyed.

Bottom line: The color enters the audience’s mind through the back door. The individuals do not notice that they are receiving additional messages via the sense of color. The effects described will not happen in everyone to the same extent or sometimes even quite differently – especially in other regions of the world. With the above examples, you could experience the normally unconscious effects. The three primary colors seldom appear in their pure form and our color perception may vary. Therefore, it is not possible to define a reliable programming guideline for the design of content. However, you should avoid certain gaffes (e.g. red for a Call to Act) in order not to undermine your message. Eventually, colors are the third gateway into the mind of the audience.