Around the world over 8.7 million trademarks, patents, industrial design use and design patent were registered in 2010. These are „official “ideas that follow a formal registration process. At the same time, there are the ideas that evolve in our heads. They build up like clouds, until they bring the necessary humidity as rain to the ground. Accordingly, a company needs regularly new stimulus.
How can you get an idea at the right moment? The thoughts are nevertheless free. However, sometimes you need additional inspiration. A starting point is missing, from which an idea grows. Even though the feeling tells us that an idea is on the tip of your tongue. How can you create an atmosphere that helps finding an idea – now!
Natural barricades must be overcome, so that creativity has enough space, in order to give birth to an idea. That includes acquired paradigms, emotional obsessions, technical blinders, mental models, sensory diversions, linguistic catchwords, prefabricated solutions, judgmental biases.
One approach that helps building the idea cloud could look like the following.
- Change the current environment!
- Get rid of your own requirements and expectations!
- Concentrate on something simple!
- Consider the growing feeling!
As soon as the necessary degree of consolidation of your inspirations is reached, the ideas appear.
Further information:
- The Innovator’s Way; Peter J. Denning und Robert Dunham;
ISBN: 0262518120
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