The business model does not say which, for what, how, with whom or wherewith the undertaking has to be realized. It points out that you have to describe content-wise Which, For what, How, With whom and Wherewith. This is the benchmark for calibrating yourself in the development of a new or the transformation of an existing activity.
If an enterprise is realized, the following aspects preoccupy normally every executive board, every project and every employee.
WHAT has to be documented on which level of detail?
In the planning, execution and controlling of program, it becomes repeatedly apparent that the list of tasks, the start and end dates, the dependencies as well as the responsibilities facilitate the steering of a project substantially. Currently, structured approaches, like the Businesses Model Canvas and Business model by memecon, are developed for modelling the venture
Isn’t it negligent, if a new firm is only based on numbers that are computed in a spreadsheet analysis? Often they forget the content-wise description of the actual offer, the additional possibilities of income, the entire value creation, the necessary relations and means. Additionally, the ways that are used to keep contact with the involved people and the mechanisms for coordination provide first ideas for steering the undertaking.
The venture is sufficiently outlined, if statements for all aspects are available. The level of detail is defined by the time that can be spent. After at most one fifth of the duration, all relevant aspects should be presented in an agreed way and the question about the feasibility should be answered. Further details are determined in the following steps.
Bottom line: The development of the business model is a structured approach that facilitates the content-wise specification of the elements. The explanations should be prepared as detailed as needed to decide the further development of the business. In the subsequent steps, the individual aspects will be further refined.
Videos:
The self-image in a nutshell: http://ow.ly/wsI4F
Potential application areas: http://ow.ly/wsJ1F