Schlagwort-Archive: Affiliation

Mirror, mirror on the wall

The mirror on the wall does not bring the substantial characteristics to light, because the self-image only becomes incompletely visible in a mirror. There are the soft factors that describe the nature of a person or a group of people. These can only be grasped or observed with difficulties. In addition, they are mostly processed unconsciously – if you meet someone for the first time, or look at the person intuitively or spend time with its publications. The explicit format of the self-image is the today’s form of the mirror on the wall. Thus, you describe your own traits and those of other persons and groups.

Selbstbild

These soft aspects of the Corporate Identity determine the social interaction with a target group and the co-operation within your own team.

Look at the target group in its environment. This provides indications of the convictions, the actual distribution of tasks and the affinity with a cultural system. The attributes can be determined in more detail by looking at publications and meetings.

The self-image is the basis for approaching the target group. By preparing the exchange of information, you avoid statements that contradict the attitudes of the audience. The detected traits and habits facilitate a more accurate formulation of your messages.

The mirror on the wall that is extended by the elements of the self-image provides the framework for a common self-understanding that fosters the social cohesion and co-operation.

Bottom line:Interaction within the own area and with others requires good expressions in words and pictures of your own character as well as the personality of counterparts.The self-image facilitates the description of the profiles.

Videos:

The self-image in a nutshell: http://ow.ly/wdjVo

Potential application areas: http://ow.ly/wdjWO

When in Rome, do as the Romans

The easiest way to approach people is via their culture – language, life style and experiences. Who would start in Italy a lecture in such a way: „Bonsoir Mesdames et Messieurs. Je suis enchanté que… “. Of course except, it is a Frenchman, who is giving a French lesson. Even then, it would be smart to start the course at least in Italian.

InRomeasRomans

It will be clear to most people that it is proficient to consider the local conditions in a presentation. Nevertheless, many miss the opportunity to be better understood and eventually accepted by the audience.

This means that you have to recognize the traits of the audience besides the actual contents. With the self-image, these characteristics are well documented comprehensively. They are derived from looking at the visible elements of the target group. This includes the context, the actions and the capabilities. Based on the invisible elements, you can induce through personal observation or the look at the publications. The convictions, the recognizable roles and the fundamental solidarity with certain cultural systems are the result.

Imagine you would like to show a new product to your production area. You present the desired customers, the sales concept and the competitors. You explain the innovative technology and the successful design. However, you say nothing about the new requirements for the production, the manufacturing cells, the organization and the desired numbers of items. All information is important. In this context, it is more important to put the emphasis on the manufacturing aspects.

With this simple example, you can see that presentations should always be accomplished by bearing the target group in mind. If you are in manufacturing, do as the manufacturers. Otherwise, it can be expected that the actual message will not reach the target group and, in the worst case, will end up in resistance.

Bottom line: Specify before any informing the characteristics of the target group, with more or less details depending on the importance. Accordingly, the messages have to be aligned to the target group. An appropriate structure is provided by the self-image.

Videos:

The self-image in a nutshell: https://youtu.be/MvoCq2dONUI

Potential application areas: http://ow.ly/wdjWO