The strategy is the effort to design the future according to your own intentions. It is not about foretelling the future but to make the circumstances of the own business more tangible for in five to ten years. The future is not a fate that you have to suffer, but the consequence of actions that you accomplish here and now. If you leave the organization of the future to the competition, then it is their future.

Who remembers that many of today’s available technologies were already introduced more than forty years ago in the TV show Star Trek. Today, many people carry a more efficient mobile phone, use translation software and let the computer read out texts. If we move this from yesterday to today, then we can assume that the solutions of tomorrow are already available.

On this basis, you develop the future for your enterprise or your area of responsibility. The following aspects are important for this purpose.

• How do you imagine your future?
• What are the factors that you should consider on the way into the future?
• What kind of development do you want to strive for?
• What are the primary goals?
• Which elements of your abilities and processes as well as products and services are parts of your core elements?

Eventually, you have a consistent picture that you use to clearly explain your necessary activities to yourself, to your employees, to your partners as well as to the public.

Bottom line: Your future has already begun. If want it to be your future, then you must start today to develop it. The strategy model is the tool that you use to prepare your future.

Videos:

The strategy in a nutshell: http://ow.ly/wsIES

Potential application areas: http://ow.ly/wsJ7Q