By using Wingding’s Alt-C 120 you can create eight triangles at the touch of a button that in some cultures standing for selecting and in others deselecting something. You can recognize the ten of the Latins or the symbol of the research department of Alphabet Inc. The view from above onto the pyramid simultaneously shows the sign of the Bulgarian Air Force and is also the genealogical symbol for illegitimate. All right? Most of the time not. Every message is blurred on principle, since the undisclosed context of the involved people is crucial for the interpretation.

Ideally we have three perspectives: the sender, the receiver and the neutral observers of a message. Everyone has its own standpoint concerning a message: rejection, neutrality or consent.

• Sender
  The senders develop ideas and spread more or less and sometimes not at all digested messages. To what extent the senders are pursuing an intention, only they themselves know – if at all. Some produce statements that are consistent with their intentions. Others formulate messages that are contrary to their other opinions. It can also happen that the explanations mean nothing at all. Only the senders know what they actually mean. From the outside, we can only speculate based on further statements.
• Receiver
  For the receivers, the message consists not only of what is said or shown, but also of the accompanying signals. They perceive the messages through their senses, e.g. visually, auditory, or kinesthetic – they see what is meant, it sounds good, and feels coherent. Eventually, they determine the content of the message. They connect the content with their experience and knowledge. For some, the contents confirm their conception of the world. Others cannot but contradict the statement. And some people don’t care. Only the recipients know what is going on in their mind. From the outside, we can see how the message works based on the reactions.
• Observer
  The observers are not the target group of the message. They can pursue neutrally what happens between the sender and the receiver. Even if they think they are neutral, they process their observations with their mental models. Some draw benevolent conclusions and incorporate them into their affirmative view. Others unconsciously do the opposite and with their negative view they provide a critical treatment of the whole. Even the neutral observer distorts, because his disinterest is accordingly reflected in his description of the situation. Only they know what happens in their minds. From the outside, it is impossible to assess what actually happened.

From this point of view, we have to be prepared for the fact that in most cases we are dealing with alternative facts – something that professional fact makers do not want to hear. What do we expect from a message that the sender did not mean, that the recipient gets the wrong way and that the observer reports in a negative way? In this case the message creates nothing but noise in the stream of significant information. It is the act that counts in the end.

Bottom line: The only thing that counts is the inherent blurring of messages. There is no objectively tangible truth, only personal interpretations. Senders, receivers and observers cannot get out of their settings and thus deliberately or unintentionally distort the facts. Though, the cry for objective facts is nothing more than a helpless desire for truth.